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Business Strategies for OIC* Markets
  
 
Jun 2010: Rabi Al-Thani/ Rajab 1431: Issue 32
 

 
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Unique Needs


We recognize that the Muslim World today is not a homogenous society. After all, only 18% of Muslims are Arabs and the rest represent a large diversity in cultures, languages, and socio-economic positions. The 57 OIC (Organization of Islamic Conference) member countries, which account for 20% of the world population, stretch from Albania (Europe) in the north to Mozambique (Africa) in the south, and from Guyana (Latin America) in the west to Indonesia (South East Asia) in the east. In addition, there is a large percentage of Muslims living as minorities in nations such as India, France, the U.S. and the U.K.

While Islam may be the common binding factor for Muslims everywhere, its people, culture, languages, and practices are so varied that even conceptions of religion are not always analogous from one place to the next. With such glaring variations in the societies of the Muslim world it is natural to question the supposition that the Muslm world as a whole has a set of common needs.

Yet, more than ever, there is a unique set of challenges and opportunities that are associated with this group of almost 1.4 billion people. These challenges are driven today by:

  • An image crisis forced upon Muslims as a result of the un-acceptable barbaric actions of a few who use violence to make their points, and the ensuing global "War on Terror;"
  • A common internal struggle between those who want to build upon the progressive spirit of Islam and those who harken to earlier interpretations of doctrine;
  • A common set of frustrations by Muslims towards their governments who do not serve the public interest,
  • And, many more such common threads that run through this group, some unique to them and some shared by others in the developing world

Serving Business Enterprises:

With DinarStandard, we hope to address the challenges and opportunities faced by a particular segment of the Muslim community--its business enterprises.

We hope to provide practical insights and resources that will help business enterprises tackle such challenges as:

  • An image crisis - Post Sep/11, anecdotal evidence suggests that many Muslim businesses exporting to Western markets have lost business attributed to perception and security fears
  • Government and public sector corruption - Transparency International, a global agency tracking corruption gives low grade to most Muslim countries
  • Lack of world class market and product research disciplines - None of the major science or business research institutions today reside in the Muslim world
  • Lack of Business, Technology, & Science Innovation - Global brands such as Coke, GE, Sony, Microsoft, E-bay, are bastions of business innovation. From the OIC countries, only one Company (Malaysia's Government owned Petronas) ranks in the 2004 Fortune 500 Global Companies list!
  • Corporate governance and transparency - Businesses in the Muslim world are notorious for inadequate corporate governance and transparency practices. This is chocking much needed public and foreign investments which fuels global competition.

Similarly, the Muslim world abounds with distinctive economic opportunities that we hope to provide insights and resources for all to leverage. These opportunities include:

  • Innovating new products and services to serve the exclusive needs of the 1.4 billion Muslims worldwide - Islamic Finance products are the most visible of such opportunities
  • Maximizing particular regional industrial strengths and clusters in competing globally
  • Proliferating a corporate strategy based on Islam's balanced emphasis on social responsibility and profitability motives

 

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