Category: Marketing
Ramadan Profile: Al Islami Foods
Ramadan is a time of reflection, a time for corporate cultures and entities to epitomize the religious significance of the Holy Month. Al Islami Foods displays its understanding of this philosophy by fulfilling its religious obligations and commitments to its employees as well as to its customers.
Indofood: Indonesia’s Total Food Solution Company
Imagine operating a recession-resistant company. Imagine operating a recession-resistant company, specializing in food, during the global food crisis. Imagine specializing in food and expanding during a crisis. As the world faces the challenges of food security, one company is successfully finding global opportunities; it is Indonesia’s largest food producer– Indofood. Indofood business group is today [...]
Consumer Brands of the Top 100 Companies in the Muslim World (2010)
From indigenous automobiles, consumer electronics, and telecom companies, to the world’s leading oil & gas, other mining, and infrastructure companies–the DS100 ranking of Top 100 Companies in the Muslim World, continues to showcase exciting and diverse set of businesses in OIC member countries. Amongst this diversity, is also a healthy mix of consumer brands, many [...]
Ajmal Perfumes: From Humble Scents to an Emerging Brand
The art of perfumery is an ancient one, born out of human desire to create a good feeling and pleasant environment. Perfumes are an epitome of refinement, a pleasing personality, and have significant impacts on the body and mind. They also have a special place in the Islamic and Arab heritage. With nearly 60 years [...]
Brand Watch: Proton After 25 Years
If you spot former PM and modernization icon Dr. Mahathir Mohamad in a corporate video, you know the product must be part of the Malaysian national narrative. Twenty-five years after the first locally produced car in Malaysia, that’s Proton for you.
Bateel: Building a World-class Gourmet Date Experience
Bateel is Arabic for the young branch of a date palm — one that can be used to grow a new tree. The word Bateel, therefore, is very much associated with the date, an important fruit in Islamic history and culture. Thus the word Bateel is very much associated with the date, an important fruit in [...]
Brand Watch: Qatar 2022 Bid Wins Big
On 2 December 2010, Qatar shocked the world (including Qataris themselves) by winning the bid to host the FIFA World Cup in 2022. For a tiny Gulf state with a reputation for bold initiatives, this is the boldest one yet.
Muslim Travel Guides – Sign of a Growing Travel Industry Trend
As the Muslim consumers across the world assert their unique needs, evident by the growth of Islamic finance and Halal food, the large travel and hospitality services market is also beginning to see a “halal” consumer impact.
Consumer Brands of the Top 100 Companies in the Muslim World (2007)
This report showcases a selection of the most prominent consumer facing brands of the 2007 Top 100 Companies in the Muslim World. (Please view the latest 2010 report here) A variety of prominent global brand value rankings have repeatedly shown the tremendous sustainable income brands deliver. For example, InterBrand, which evaluates brands much like analysts [...]
Call them the Harry Potter books on Islam
Muslim parents are always trying to figure out how to raise their children in a multicultural society while maintaining their religious identity. In such struggles some parents either overdo their part, and make their child a total misfit for the outside world, or keep them totally ignorant about their faith and let them fall prey [...]
