Category: Marketing
“The 99″ – A World Class Brand with Muslim Values
What is common between Spider-Man, Batman, and X-Men? Well they all are comic books with Judeo-Christian archetypes that shape the minds of the younger generation the world over. However, since these characters do not sync with the culture of the children brought up in different traditions they can’t be superheroes to all. In order to [...]
Marketing Strategy of Mydin – a Hypermarket from Malaysia
Mydin Mohamed Holdings Berhad (Mydin) first established its presence in the Klang Valley of Kuala Lumpur (KL) through their 2 emporiums in the early 80s. They sold mostly economically-priced clothes and Muslim prayer equipment and apparel. Today, the outlets are nicknamed “KL’s best kept secrets” and have diversified their product lines offering a wide range [...]
Beyond Boundaries: An Overview of UMW Holdings' Rebranding Strategy
International conglomerate UMW Holdings has braced the recent financial adversities with a strong rebranding strategy. Not only are they looking positively towards developments in 2009, but last year’s performance was also unaffected by the economic turmoil that plagued the general corporate sector elsewhere in the last quarter of the year. UMW Holding’s rebranding strategy comes [...]
Brands: Lost in Global Translation?
There is a sudden realization among key developers in Dubai and Middle Eastern countries that hotels and hospitality in Arabia can easily absorb a huge number of properties and tour destinations purely based on Islamic culture. These new brands will deliver all the traditional values and customs to accommodate familiar authentic experiences for Muslims traveling alone or [...]
Ten Rules of International Branding
The most common and least understood marketing barrier facing high-growth-oriented transnational firms is the absence of a strong brand. Ten recommendations are presented here on how to use branding to create competitive advantages for companies seeking to market products and services globally. In its broadest sense, the definition of a brand can extend beyond the [...]
Al Islami Foods – Taking “Halal” to New Heights
Conferred the “Best Halal Food” accolade at the 2010 inaugural Gulfood Awards and voted by The Superbrands Council of UAE (United Arab Emirates) as a 2010 “Super brand,” Al Islami Foods has already become the first truly regional Halal Brand. A UAE based private company, Al Islami has also been recognized as one of the [...]
Online Marketing: Key to Global Ambitions for Muslim World based Corporations
It used to be that attracting audiences regionally or globally was always a major investment adventure – ad-hoc trade show trips, local partnerships, local talent recruitment, distribution arrangements, physical offices, and local marketing agencies – the list goes on. Today, the internet – considered the great equalizer – is providing an extremely cost effective option [...]
Muxlim.com: A Web 2.0 Destination for Muslims
Just as the young blazing entrepreneurs of the Web 2.0 online destinations such as YouTube, MySpace, Flickr, Wikipedia etc., have built global brands in a matter of years, Mohamed El-Fatatry a young Egyptian who was born and raised in the UAE is building a similar Web 2.0 destination – but one with consideration for Muslim [...]
Growth Pains: Checking Negative Impact on Brands
Growth is life. Unchecked, unplanned growth, however, will result in the demise of your brand in no time. Growth is as inherent in business as it is in humans. It is the fuel that drives business. Therefore it might seem illogical to vilify growth and put it in a red zone. Growth can be categorized [...]
Corporate Sector Role in ‘Place Branding’
Mr. Jeff Swystun, Global Director of the leading branding company in the world, Interbrand, provides his perspectives. When Dubai Port World’s qualified bid to acquire P&O was vehemently opposed in the US, it exposed in no uncertain terms the global marketing challenge for the corporate sector of the Muslim world. This highly publicized affair simply [...]
