Category: Muslim Lifestyle
![NESTLÉ Sets Halal Food Best-Practices [Infographic]](http://dinarstandard.com/new-site/wp-content/uploads/2011/03/Nestle-Halal-Case-Profile-150x150.jpg)
NESTLÉ Sets Halal Food Best-Practices [Infographic]
“Good for Everyone” Food and food services is the largest segment uniquely impacted by Muslim consumer lifestyle. It’s no surprise then that the largest global food manufacturer, Nestlé, has taken the lead in addressing the global Halal food needs. Today 20% or 85 Nestlé factories world-wide are Halal-certified with a wide range of Halal products [...]
![American Muslim Consumer Overview [Infographic]](http://dinarstandard.com/new-site/wp-content/uploads/2011/03/American-Muslim-Consumer-Overview-150x150.jpg)
American Muslim Consumer Overview [Infographic]
Demographic Overview There are many estimates of the American Muslim population and their demographics (by Pew Research Center, Gallup, CAIR, JWT and others). However, there are certain common themes (as shown below) that emerge from all of these reports that provide key marketing insights into the American Muslim consumer market. Consumption Size Estimate & Categories [...]
Islamic Education takes the Multimedia Highway
Ever felt that traditional Islamic education may be too rigid for the likes of the young today? Three entrepreneurial-minded founders from Malaysia put their heads together and agreed. Transforming the stereotypical teacher-student relationship, Syahrul Zaman Shahril, Mohammed Salleh Fadzil and Zul-Atfi Mustafa decided to form their own educational hub relating to Islamic teaching. Considering the [...]
The Untapped American Muslim Consumer Market
A while ago, as I was going through my subscribed Time magazine, I was reminded of marketing sophistication in action. I noticed that the Ford Taurus advertisement on the back of my copy was different from another copy of Time magazine (same Edition) that was subscribed by a female colleague. Hers had a female in [...]
Fulla Doll: An Alternative for Muslim Girls
One definition of “lifestyle” relays that it is “a composite of motivations, needs, and wants and is influenced by factors such as culture, family, reference groups and social class. Physchographics (analysis of consumer lifestyle) is an important factor in determining how consumers make their purchase decisions.” The Muslim lifestyle has been a focal point of [...]
Call them the Harry Potter books on Islam
Muslim parents are always trying to figure out how to raise their children in a multicultural society while maintaining their religious identity. In such struggles some parents either overdo their part, and make their child a total misfit for the outside world, or keep them totally ignorant about their faith and let them fall prey [...]
“The 99″ – A World Class Brand with Muslim Values
What is common between Spider-Man, Batman, and X-Men? Well they all are comic books with Judeo-Christian archetypes that shape the minds of the younger generation the world over. However, since these characters do not sync with the culture of the children brought up in different traditions they can’t be superheroes to all. In order to [...]
Islamic Hotel Branding & Muslim Hospitality
Newly built Tamani Hotel Marina in Dubai with premium Dubai marina and palm development view will be alcohol free, serve halal food and will donate a percentage of profits to recognized charities. Mr. Naseem Javed discusses the potential of this growing trend of ‘Islamic’ hotel products. There is a sudden realization among key developers in [...]
Indian Muslims Inc. Their Market & Global Business Impact
Introduction Demographic and state of the Community Key Business Centers Success Stories – Local, Regional, & Global Indian Muslim Lifestyle Market (Islamic Finance, Media, education, etc.) Click to View Photo Journal It may surprise many, but Muslims’ trade links to the Indian Subcontinent go back to the time of Prophet Muhammad (peace be upon him, [...]
Al Islami Foods – Taking “Halal” to New Heights
Conferred the “Best Halal Food” accolade at the 2010 inaugural Gulfood Awards and voted by The Superbrands Council of UAE (United Arab Emirates) as a 2010 “Super brand,” Al Islami Foods has already become the first truly regional Halal Brand. A UAE based private company, Al Islami has also been recognized as one of the [...]
