Navigating Tomorrow’s Creative Landscape
The Creative Dubai 2024 Impact Report sheds light on the transformative potential of Dubai’s cultural and creative industries (CCI). The Report provides a comprehensive overview of the sector's economic contributions, growth drivers, and strategic opportunities. With a bold vision to enhance its cultural and creative industries (CCI), Dubai is setting the stage for sustainable innovation, economic diversification, and cultural exchange.
The Global Creative Economy: A Snapshot
The creative economy contributes 3.1% to global GDP, generating an estimated USD 2.3 trillion in revenue. It employs 6.2% of the global workforce, with young people aged 15 to 29 making up a significant portion.
Leading the way are the top five creative economies globally:
China – USD 234 billion
USA – USD 38 billion
Italy – USD 37 billion
Hong Kong – USD 31 billion
Germany – USD 30 billion
The UAE: A MENA Leader in Creativity
The UAE boasts the largest creative economy in the MENA region, valued at USD 13.7 billion. Its leadership is complemented by the contributions of Egypt, Lebanon, Saudi Arabia, and Tunisia. The UAE’s investment in cultural heritage, modern infrastructure, and global connectivity reinforces its position as a trailblazer in the creative economy.
Dubai’s Creative Economy: A Growing Powerhouse
Dubai’s creative industries play a pivotal role in the city’s economic and cultural development. The sector contributed:
AED 21.9 billion (USD 6 billion) to GDP in 2022, representing 4.6% of Dubai’s total economy.
Employment for 175,727 individuals, with design and creative services leading the way.
Over 47,544 enterprises, with small and micro businesses dominating the landscape.
This growth is supported by a vibrant entrepreneurial spirit and significant foreign direct investment (FDI), with Dubai attracting 898 FDI projects in 2023, nearly doubling from 2022.
The Future State of Dubai’s Creative Economy
The Creative Dubai 2024 Impact Report explores the future trajectory of Dubai’s Cultural and Creative Industries (CCI), focusing on innovation megatrends, key technologies, and emerging societal shifts. The insights are grounded in a combination of expert interviews and the DS Innovation Megatrends Foresight Model. The report envisions a future shaped by technological advancements and global trends.
DS Innovation Megatrends Foresight Model
High-Growth Sectors and Opportunity Areas
The report identifies the following key opportunity areas:
Advertising Tech: Personalized and immersive advertising experiences.
Sustainable Material Design: Eco-friendly materials integrated into wearable technology.
Tech-X Fashion Design: Innovation in wearable technology blending fashion and functionality.
3D Printing in Design, Construction, Medicine, and Consumer Goods: Advanced manufacturing technologies enabling cost-effective, innovative production methods.
Content Creation for MENA and Global Markets: High-quality media production leveraging Dubai’s media hub status.
Gamified Learning: Interactive educational platforms enhancing engagement and learning outcomes.
Tech-Enabled Theatre Performances and Entertainment: Hybrid experiences blending theater, film, and gaming.
Strategic Recommendations for Stakeholders
Supported by the Dubai Culture and Arts Authority, the report provides comprehensive insights and actionable strategies for stakeholders across the creative landscape.
Download the full report from the Dubai Culture and Arts Authority's website here to explore how Dubai is navigating tomorrow’s creative opportunities and challenges.
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