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Client:

KSA-based investment and real estate development company

Objective:

To demonstrate the bankability of its international hospitality megaproject in Makkah by securing pilgrim flows to its hotel.

Approach:
  • Prioritized the top 10 international pilgrim and investment markets

  • Analyzed the Hajj and Umrah sector in the selected markets

  • Advised on the optimal marketing strategy to target pilgrims from those markets

Methodology:
  • Quantitative and qualitative analysis of primary markets

  • In-depth interviews

Impact:

The client was able to prioritize the top feeder markets for its international hospitality city.

Related Tags:

Identify primary markets for prioritizing pilgrim flows, with insights on selected markets, as well as preparing the company for road shows.

Project:
Global Engagement Strategy for KSA-based Real Estate Project

Global Engagement Strategy for KSA-based Real Estate Project

A project to provide target market insights and institutional contacts from hajj and umrah markets worldwide.

Related Impact

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Learn about our Investment work
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Learn about our Growth Strategy work
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