Client:
The Standing Committee for Economic and Commercial Cooperation (COMCEC) of the OIC
Objective:
Increase the competencies of the senior staff of the newly established destination management organization (DMO) in Al Quds.
Approach:
Conducted a training needs assessment through in-depth interviews with staff as well as stakeholders
Developed training modules covering the following topics: tourism strategy, tourism product development and marketing, and destination management
Delivered the training virtually over Zoom, while ensuring an interactive training format that encouraged full participation of trainees
Training sessions were recorded and all materials provided to senior staff to allow them to train other staff members in the future
Methodology:
Interviews with staff and stakeholders as well as with industry experts
Best practice research
DinarStandard’s tourism practice knowledge database
Impact:
Training evaluation confirmed that DMO staff learned new concepts as a result of the training which they planned to implement.
Conduct training needs assessment, develop training modules and deliver training.
Project:
Related Impact
