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Client:
Thomson Reuters
Objective:
Design the business and content strategy and support its launch and execution for 1 and ½ years (2015/16).
Approach:
Build original news, insights, and engaging industry portal marketing partnerships
Developed a social media marketing program
Methodology:
Identify and formalize key content and marketing partnerships
Develop a series of high-impact content including infographics for a period of 1 and ½ years
Impact:
By end of 2018, SalaamGateway had become the largest B2B portal for the global Islamic economy with 1 million unique users a year.
Portal Strategy and execution support
Project:
Related Impact
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