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Client:

Government Investment Agency

Objective:

Develop a unique tourism investment proposition that will contribute to achieving the national tourism vision.

Approach:
  • Evaluated 80+ tourism sectors and related categories targeting religious tourism worldwide

  • Innovative propositions developed for investment with investment size and impact profile

  • Identify key international partners to engage including qualifying their interests as leads

Methodology:
  • Leveraged DinarStandard’s proprietary innovation and investment opportunity intersection analysis for the niche target market

  • Interviewed a number of market stakeholders to validate proposed strategic areas of investments

Impact:

ONGOING - Initial project proposition approval and currently being further developed and validated

Related Tags:

Economic diversification driving investment

Project:
Government Investment Agency - Tourism Sector Strategy

Government Investment Agency - Tourism Sector Strategy

An innovative global best-practices investment strategy for addressing Vision 2030 tourism target for KSA

Related Impact

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Learn about our Government Services work
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