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Client:

A KSA-based private sector corporation

Objective:

Provide a detailed conceptualization of a digital Umrah solution as well as a clear business-case and strategy roadmap.

Approach:
  • Conduct a pilgrims’ experience mapping and map pilgrim needs, pain points, gaps in services and innovation areas of opportunity to inform the solution design

  • Design-think the solution concept leveraging external expert insights through a design-think internal session and provide solution mock-ups, a business case and user value proposition

  • Research and document the technical integrations required for the solution.

Methodology:
  • Customer immersion exercise

  • Industry and government interviews

  • Proprietary data and insights

Impact:

Provided policy recommendations that were deliberated during ministerial-level meetings.

Related Tags:

Conceptualize a differentiated Umrah marketplace platform as a new venture, in partnership with Sabre Hospitality Solutions

Project:
Conceptualizing a Differentiated Umrah Digital Solution

Conceptualizing a Differentiated Umrah Digital Solution

An Umrah solution that draws upon user experience gaps, the new Ministry of Hajj & Umrah platform and virtual agent opportunities.

Related Impact

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Learn about our Marketing work
Learn about our Travel / Tourism work
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Learn about our Growth Strategy work
Learn about our Growth Strategy work
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