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Client:
A leading freezone in the GCC region
Objective:
Develop a strategy that will expand the freezone’s customer base with a unique Halal market proposition
Approach:
Benchmark global freezone’s with Halal market propositions and strategy
Identify most opportune sectors and target markets to attract tenants from related to Halal economy trade
Baseline freezone’s competitiveness and areas of best fit
Develop strategy linked to actionable initiatives
Methodology:
Expert interviews
Leveraged DinarStandard’s proprietary Halal trade opportunity intersection analysis
Iterative reviews with client team in reviewing developing strategy
Impact:
Launched a major global Halal economy trade support proposition at the free zone that has generated over 20 leads and two clients its first year of establishment.
Develop a market proposition and 5-year strategy to attract Halal products trade related tenants for the freezone
Project:
Related Impact
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